Courtesy of Metahound:
It wasn’t just anyone who left MySpace to go to Facebook. In fact, if we want to get to the crux of what unfolded, we might as well face an uncomfortable reality… What happened was modern day "white flight." Whites were more likely to leave or choose Facebook. The educated were more likely to leave or choose Facebook. Those from wealthier backgrounds were more likely to leave or choose Facebook. Those from the suburbs were more likely to leave or choose Facebook. Those who deserted MySpace did so by "choice" but their decision to do so was wrapped up in their connections to others, in their belief that a more peaceful, quiet, less-public space would be more idyllic.
This dynamic was furthered by the press, an institution that stems from privilege and tends to reflect the lives of a more privileged class of people. They narrated MySpace as the dangerous underbelly of the Internet while Facebook was the utopian savior. And here we get back to Kat’s point: MySpace has become the "ghetto" of the digital landscape. The people there are more likely to be brown or black and to have a set of values that terrifies white society. And many of us have habitually crossed the street to avoid what is seen as the riff-raff.
I see a similar trend in NZ’s flight from Hi5 to Bebo to Facebook. Take a look at those updating their Bebo page these days….because NZers are still using Bebo an awful lot…just not the ones from Remuera….