France has banned smoking in cafes, bars and restaurants. But smoking is still increasing among the young in France, according to the French Office for the Prevention of Smoking, prompting an antitobacco organization called Droits des Non-fumeurs, or Nonsmokers’ Rights, to create the ad.
The slogan is bland enough: “To smoke is to be a slave to tobacco.” But it accompanies photographs of an older man, his torso seen from the side, pushing down on the head of a teenage girl with a cigarette in her mouth. Her eyes are at belt level, glancing upward fearfully. The cigarette appears to emerge from the adult’s trousers.
Two other ads show young men in the same position as the girl, though the adult is wearing a suit jacket and a watch.
Amusement aside, is anyone else sick of this anti-smoking hysteria already? There are people freaking out if even a sliver of smoke wafts in front of their face now (they better not be planning to visit Asia or Europe!). Not to mention those condescending ads at bus stops. Smoking is bad for you, so what. People complain about healthcare costs, but I don’t see why the person who smokes a cigarette should be any less entitled to healthcare than the hippy who rides his bicycle too fast and collides into a tree.
Hat tip: Gotcha!